“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals.” 

Jim Rohn

Sustained Change was founded by Anton Gayton after over 25 years in the corporate world working for some of the worlds largest IT companies like HP, Oracle, and Compaq. I became frustrated at the way in which businesses were run and the lack of focus on some of the basic and simple things that could make a huge difference. 


I decided to take the knowledge and expertise I had to help other business accelerate thier growth and perform at their best under pressure. To state the obvious, all businesses want to grow, it is usually their number one goal, however in order to really grow, change needs to occur, but as we all know change is hard, however at Sustained Change we believe that this can be achieved if it is something that is practiced consistently over a prolonged period of time.


Over the last 25 years, I have worked with many major organisations and seen the results of this approach. Sustained Change is unique in being able to help you focus on the things that matter most and that will make the difference to your business.


Anton is a very experienced executive leader with a strong track record of sales & marketing achievements, in a career spent working globally for a Fortune 500 company. He has deep strategic and operational management experience, as well as insight in deploying successful customer engagement & sales strategies. He acquired these skills over 27 years and was responsible for managing large scale enterprise sales, channel development, product & services marketing, as well as business innovation within the hardware, software, & services sectors across the European & North American markets.


Anton's combined experiences of working in the business environment as a senior salesperson, consultant, and successful business owner, have enabled him to gain valuable insights into the everyday challenges of leadership and business responsibility across diverse industry sectors. Anton is focused on utilising these experiences to help individuals and groups within the business community to grow and develop.


Anton is a global business partner of Gazing Performance Systems Ltd, who focus on helping individuals, teams, and organisations improve their performance under pressure. 

Anton works both in the UK and internationally, delivering bespoke training and coaching programmes. Drawing on his years of business experience and aligned with well-researched systems, he creates the right plan for each client. 


Anton is a Master Member of the leading professional body for the sales industry, the Institute of Sales Management (ISM). 




anton_headshots-13 copy.jpeg

Tel:  +44 7810 202368

For any general inquiries, please fill in the following contact form:

Success! Message received.

  • White Twitter Icon
  • White LinkedIn Icon